Principles and commitments

The six principles

1. 01

   Honesty before profit

   We sell something only when we believe it solves the client’s problem. When another solution or another vendor suits them better, we say so on the first call, even if we lose the job.

   Concretely

   • We decline automations whose time savings cannot be measured; we recommend a subscription CRM to teams that sell from their phones, even though we sell a CRM of our own; we say when the base package does not cover someone’s case, before they start.
   • We do not profit from a misunderstanding we could easily correct. When we see that a client has misunderstood something to our advantage, we correct it ourselves, even if it costs us.
   • We do not take advantage of a weak position. A burning deadline, the lack of an alternative or dependence on our system changes neither the price nor the terms: the client in a hurry pays what the one who can wait pays.
   • We are a vendor, not a neutral consultant. When our recommendation is influenced by our own commercial interest, we say so.

   Where you can see it: The guide on choosing a CRM is openly written “from two positions” and the service pages state explicitly who they are not suited for; our written offer also lists what is not included; package prices are public and the same for everyone, with no hidden “urgency” rate.

2. 02

   Price and limits are known upfront

   No purchase decision is made on information only we have. The price, the deadline, the recurring costs and the product’s limits are on the table before the signature, not after.

   Concretely

   • A written offer with a fixed price, a deadline and the exact list of deliverables; anything extra is quoted before it is done and does not start without the client’s agreement; third-party costs (hosting, licences, minutes, subscriptions) are stated separately, at the provider’s price.
   • We publish prices with real examples, VAT stated, not only “from”: 100 minutes of calls per month on the receptionist means RON 198, VAT included, and that is what the page says.
   • No manufactured urgency: we use no countdowns, fake stock or inflated risks to rush a decision. Offers are valid for 30 days because that is how long we hold the price, not as pressure.

   Where you can see it: The Terms and Conditions, art. 2, 5 and 6; the package pages, with the price and “what you get”.

3. 03

   What you pay for is yours

   A client stays with us because we are useful, not because they cannot leave. We build so that leaving is always possible and cheap.

   Concretely

   • The source code of custom software becomes the client’s on full payment; the domain, hosting and service accounts are opened in their name; the licences of our products are perpetual, and the data can be exported at any time in an open format.
   • Our subscriptions end simply: IT maintenance with 30 days’ notice, no penalties; on leaving, the client receives the inventory, passwords and documentation, so they can continue with anyone.

   Where you can see it: The Terms and Conditions, art. 4 and 5; the CZR CRM page: perpetual licence, CSV export, licence transfer from the portal without our involvement.

4. 04

   Responsibility follows control

   Whoever controls something is responsible for it. We do not pass on to the client responsibility for things only we control, and we take no responsibility for what lies only in their hands — but we say clearly, in advance, where the line is.

   Concretely

   • In the e-Factura integration, we are responsible for the integration working according to the specifications; the client remains the issuer of the invoices and is responsible for the tax data and the digital certificate. Defects in the first 30 days after delivery are fixed free of charge. Backing up the data of an application installed at the client is their responsibility, and the application does it in one step.
   • When a provider behind us has a limit (the telephony operator, the payment processor, an inventory program without an API), we say it before the contract; the client does not discover it afterwards.

   Where you can see it: The Terms and Conditions, art. 5 and 7; the service pages, under “what is not included” and in the frequently asked questions.

5. 05

   Technology discloses itself and does not manipulate

   What we build, especially with artificial intelligence, serves the person in front of the screen or the phone; it does not deceive them and does not pressure them.

   Concretely

   • The receptionist and the voice agents introduce themselves as virtual assistants and confirm it if asked; phone campaigns call only companies, during business hours, and respect the request not to be called again; manipulative or deceptive scripts are rejected by the platform before the first call, not merely forbidden in the terms.
   • The documents for a phone number’s file go directly to the operator; we keep no copies. We pass no client data to third parties without consent and do not use our clients’ data for marketing.
   • We do not build for clients mechanisms that deceive their own clients: invented reviews, false urgency, subscriptions that are hard to cancel.
   • We do not present an estimate or a result produced by artificial intelligence as a certainty. We say where it can be wrong and where a human check remains necessary: appointments noted by the receptionist are confirmed by the company, automations keep approval checkpoints for important operations, invoices are validated before submission.

   Where you can see it: The Privacy Policy; the terms of the CZR Voice platform; the content filter that blocks an agent before it calls anyone; the receptionist and automation pages, at the checkpoints.

6. 06

   Mistakes get corrected, not hidden

   We make mistakes. When they happen, the priority is correcting them and informing those affected, not protecting our image.

   Concretely

   • When an error of ours affects a client, we tell them ourselves, with what happened and what we changed; when a text of ours proved inaccurate, we rewrite it and change the version date, instead of leaving it because it “reads well”.
   • The figures on our pages are real and verifiable: cost examples, public market prices, deadlines. When we do not know something, we write that we do not know.

   Where you can see it: The legal pages and the articles carry a version date; price comparisons use the market’s public prices, as ranges, not figures picked to look good.

1. 1

   Is it legal?

2. 2

   Is it transparent: does the client know everything we know about what they are buying?

3. 3

   Would we accept the same rule if we were the client?

4. 4

   Do we earn because we created value, or because the other party does not understand enough?

5. 5

   Who bears the risk, and is it the one who can control it?

6. 6

   Would we calmly defend the decision if all its details became public?

If the answers are good, we go ahead without hesitation and pursue the profit. If not, we do not do the job, whatever it pays.